MidwayUSA, the longtime shooting-sports retailer that's recently expanded into the fishing category, has signed Major League Fishing competitor Mark Rose to a sponsorship deal.

“Partnering with Mark to provide informative content to our customers demonstrates we’re serious about our entrance into the fishing marketplace,” said Bill Clinton, MidwayUSA’s vice president of merchandising. “His level of expertise and authority among fishing fans is unrivaled. I look forward to working closely with him as we continue to expand our fishing product offering.”

Said Rose: “I’ve always respected the way that (company founder) Larry Potterfield and MidwayUSA has treated their customers. Now that I’ve visited the company, met the team, learned about their mission, vision and values, I’m even more impressed. They have made a strong commitment to fishing and I am honored to partner with them in their efforts.”